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Douwe Egberts Aroma Red with its round, harmonious taste and fragrant characteristic aroma has been a household name in the Netherlands for years. You trusted Douwe Egberts coffee since 1753.
Generations of coffee drinkers have grown up with the harmonious taste and characteristic aroma of Aroma Red. Aroma Red still tastes almost exactly the same as a hundred years ago. How is that possible? Douwe Egberts reveals her secret.
*Taste segment Round: Balanced & Round
*Taste intensity 05 (scale 01-09)
*Best suited for brewing: Black coffee
*Branding: Medium
*Suitable for filter coffee machine, cafetière, aeropress, percolator, chemex
What is the secret of the constant taste of Aroma Red?
Douwe Egberts Aroma red quick filter still tastes almost exactly the same as a hundred years ago. Generations have grown up with it. The slogan ‘You are at home where you drink Douwe Egberts’ fits seamlessly with the (re)experience of that familiar home feeling. The secret of the constant taste lies in the blend of different types of beans, the roasting time and the color of the roasted beans.
The importance of the right ingredients and knowledge
Aroma Red from
then to now Did you know that packaging plays an important role in the experience? Until the twenties of the last century, coffee was still simply weighed and sold separately in a bag under the name Aroma I, II, III and IV. In February 1920 Aroma II was given the name Coffee Red, packed in a red bag – the forerunner of the current packaging Aroma Red. At the same time as the introduction of vacuum-packed coffee in 1973, Anno 1753 was added to the band, to emphasize that nothing had changed to the familiar taste. In 1983 a last name change followed and it became Aroma Red.
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